Kickstarter preview

Waist too loose? Pin it.

No belt. No sewing. No tailor. Watch the film, then meet the five new designs you voted for.

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Get notified on Kickstarter

Launching Sat 7 Nov 2026 at 17:00 UK

42,000+customers
118,000+waist pin sets sold

The jeans you love. The fit they never had.

You find the perfect pair, then the waistband gaps at the back. A belt bunches under your top. Sewing takes an evening. The tailor takes a week.

A waist pin takes seconds. Pin it on, hook it closed, and the gap is gone. Right where you need it, and nowhere else.

  • No belt
  • No sewing
  • No tailor
Waist pin vs belt: pulls in a loose waistband right where the gap is, no bulk, works without belt loops
Voted by you

Over 550 of you voted. These five won.

We asked, you chose. Five brand new waist pins, launching on Kickstarter.

Rustic Heart 2.0 waist pin, concept render
Heart
The Bee waist pin, concept render
Bee
Daisy 2.0 waist pin, concept render
Daisy
Monstera leaf waist pin, concept render
Leaf (Monstera)
Chess Tile waist pin, concept render
Chess Tile
Production drawings for all five winning designs
Production drawings: ready

Swipe to see all five

Four metal finishes.

Every design comes in Silver, Gold, Chrome or Brass. Only the metal changes. The enamel shades stay exactly as designed.

The Bee in four metal finishes: Silver, Gold, Chrome and Brass

What is in every set.

  • A pair of pins: 1 hook and eye
  • Two metal backs
  • Two rubber back covers
  • All in our new zipper pouch

Small enough for a pocket. Ready for your next pair of jeans.

One set: a pair of pins with hook and eye, 2 metal backs, 2 rubber back covers and a zipper pouch
A sneak peek

Backers get in first, and pay less.

The new pins will retail at £15 / $20 per set. Back them on Kickstarter and you pay less. Here is a taste of what is coming:

Early Birds

Only 10 of each. For the first 48 hours only.

Bundles with free sets

The more sets you pick, the more you get for free.

Free shipping

On every reward of 6 sets or more.

All five designs

Heart, Bee, Daisy, Leaf and Chess Tile, in all four finishes.

Early Birds: 48 hours only, only 10 of each

The full list of rewards goes live at launch.

Save the date

Live on Kickstarter for 28 days.

Early Birds are limited to 10 of each. Set a reminder now so you hear the moment we go live.

Sat 7 Nov, 17:00UK time
12:00New York
09:00Los Angeles
18:00Madrid
04:00Sydney, Sun 8 Nov
Get notified on Kickstarter

On Kickstarter, tap "Notify me on launch". It is free.